Can Putian Department Hospital leave Baidu to promote it?
So after closing Baidu search, what is the operation of the hospital? "Drunken." Lin Chen used such a word. Lin Chen said that the Putian Department Hospital is very focused on publicity and promotion, from the small psoriasis advertisements on the streets to advertising in newspapers and televisions, and then to Baidu's bidding rankings. "In the past, the Putian Department Hospital gradually took Baidu as a major The launch platform has formed a strong dependency."
Dongzhuang Town, Dabenying, Putian, in the whirlpool of public opinion
On May 9th, the joint investigation team of the National Network Information Office announced the results of the Baidu investigation. It is believed that Baidu search related keyword bidding results objectively influenced Wei Zexi's choice of medical treatment. Baidu's bidding ranking mechanism has excessive paying premiums. Problems such as unclear identification of commercial promotion have affected the fairness and objectivity of search results, and it is easy to mislead netizens and must be rectified immediately.
The joint investigation team requested that Baidu Company comprehensively clean up and rectify relevant medical promotion activities such as medical treatment , medicines, health care products, etc. from May 9th, and shall not conduct commercial promotion for medical institutions that have not obtained the qualifications approved by the competent authorities.
Change the bidding ranking mechanism, immediately adjust the relevant technical system, and propose a ranking algorithm with creditworthiness as the main weight and put it in place before May 31, 2016; add the eye-catching logo to the commercial promotion information one by one, and give risk warning.
Establish and improve the rights protection mechanism for netizens such as advance payouts.
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