In addition to the original private medical institutions, in recent years, with the continuous introduction of policies to encourage social medical treatment, many doctors have stepped out of the system and established medical institutions. In the big cities where policies are implemented fast, a number of clinics and hospitals set up by “seafaring†entrepreneurs have come to the fore.
But it is no easy task for doctors to flee the system to build a hospital. By interviewing a number of deans who set up private hospitals in Xihai, I have learned about the plight of doctors in building hospitals and the core elements of hospital development.
Dilemma
More practice is harder to land
As an important form of social medical treatment, private medical care can meet the needs of patients at different levels and serve as a useful supplement to public medical care. However, the market economy under the current system determines that there will be a competitive relationship between hospitals and hospitals, not only between private hospitals, but also between private hospitals and public hospitals.
The opening of the multi-point practice policy has brought a lot of confusion and worry to the president of public hospitals. For example, will this reform cause the hospital's talent cultivation to become “passive water� Will a number of doctors practice more influence on the quality of their hospitals and hospital management? Faced with these concerns, many public hospitals have adopted negative attitudes to prevent doctors from practicing more.
Not long ago, Yiou Da Health interviewed the president of a private hospital in Ningbo. It is understood that the hospital was established by a group of doctors, originally intended to turn the hospital into a business platform for doctors to practice more. But reality makes them aware that it is very difficult to advance this idea. They were the first batch of doctors who came out of business in Ningbo, which caused a lot of waves in Ningbo. The public hospitals were full of hostility and worried that doctors who came out of practice would take away patients in hospital. Therefore, the hospital has prevented doctors in the hospital from practicing more through various means such as deduction of money and political pressure.
Doctors and patients are suspected to be pain points
In addition to the fierce competition between hospitals, doctors and patients also have doubts and prejudice against private hospitals. At the doctor's end, especially the doctors in the system, there are still many doubts about the development prospects of private hospitals. In the face of new practice opportunities, they are uncertain. According to the introduction of a private hospital director, “gray income†is still an important source of income for doctors in public hospitals. Many doctors are reluctant to give up their immediate interests to go to private hospitals with unknown futures.
At the patient's end, the “unhealthy†environment in which bad money drives out good money has made patients have a bad impression on private hospitals, which has hindered the development of high-quality private hospitals. This bad impression is harder to change in prefecture-level cities where policy benefits and information dissemination are relatively slow.
Key factors for development
Doctors
Doctors are the core and scarce social public resources of the entire medical sector. Unlike other companies, hospitals pay more attention to curative effects. Only doctors with good medical skills can win word of mouth.
"The iron is still hard to be hard." The development of the hospital is inseparable from a core foothold - the discipline construction is regarded as the biggest core competitiveness. Therefore, private hospitals must have academic leaders at the beginning of their establishment. The director of a private hospital said that the subject leaders of each department of the hospital are doctors who have been deputy directors from the third-level hospitals, and the medical skills are relatively strong, which solves the "big head" problem of hospital operation.
How can I find other quality doctors besides academic leaders? Private hospitals need to follow several principles. First, positioning, do a good job in hospital recruitment, first of all, the hospital must clearly identify what kind of talents to recruit, what kind of talent is most suitable for hospital development, the basic principle is "not seeking the best, only the most suitable"; Targeting, to determine what kind of target group to find the talents needed; third, spread, as far as possible, the talent recruitment information is accurately placed in the major medical circles; fourth, selection, doctors can be classified, by classification Pick the most suitable doctor.
In order to better retain doctors, private hospitals should work hard in the following aspects. First, in terms of salary setting, hospitals should give doctors a higher salary than public hospitals. According to the director of a private hospital, in order to retain the doctor, the hospital gave the deputy chief physician a basic salary of about 350,000, the chief physician of about 400,000, and did not include bonuses and surgery fees. Second, the training system. On the other hand, the hospital should formulate a humanized support employee growth policy in combination with the actual situation, and provide support for excellent employees to provide professional training and academic activities.
Brand
The brand problem of private hospitals has also restricted the development of hospitals, and the brand communication of private hospitals is a long-term process. In interviewing the dean of the private hospital, Yiou Da Health learned that for the newly-built private hospitals, the brand-building method of “point-to-face†can promote the construction of hospital brand, firstly to create a doctor’s personal brand, and then to use the doctor’s personal brand. Affect the brand of the entire hospital.
Why build a doctor's personal brand first? Doctors and patients have the highest frequency of contact and are also the most trusted by patients. During the visit, doctors can increase communication with patients through various forms to provide patients with more appropriate treatment plans to enhance their reputation and build their own brands. Through the doctor's personal brand building, the patient's word of mouth is passed on, thus creating the overall brand of the hospital. In addition to building a doctor's personal brand, regular community clinics and health education are also beneficial to the reputation of private hospitals.
management
In order to truly operate a hospital, doctors need to have strong management capabilities to support them in addition to medical skills. Some people believe that the doctors' group is not reliable because they believe that doctors only have excellent medical ability and do not have good management skills.
The director of a private hospital interviewed by Yiou Dawei said that from the beginning of the establishment of the hospital, they have realized that the doctor's operational ability is poor. Therefore, on the one hand, during the preparation of the hospital, they hired the secretary who had previously built the relevant hospital to serve as the president, and carried out system construction and hospital management. On the other hand, the chairman of the hospital also has deep experience in corporate management.
GMP ATS Injection, Tetanus Antitoxin, Tetanus Toxoid ,Tetanus Antitoxin Injection, Antitetanus, Refined Tetanus Antitoxinsupplier in China
Tetanus Antitoxin,Tetanus Toxoid,Tetanus Antitoxin Injection,Antitetanus&Refined Tetanus Antitoxin
FOSHAN PHARMA CO., LTD. , https://www.pharmainjection.com