Ministry of Commerce: The Supermarket Matchmaking Model Advantage Shows Cost Reduction by 15%

China Guangwang Beijing December 30 news reporter learned from the Ministry of Commerce, in 2011, China initially formed a wholesale market for agricultural products (11.10, 0.13, 1.19%) and farmers market, vegetable market as the main channel of circulation, agricultural super docking, etc. A variety of production and sales links are complementary, and the direct selling direct marketing market such as the direct sales market for the weekend is an agricultural product circulation system for distribution.

At present, the upgraded agricultural product wholesale markets and farmers' markets have basically covered China's major agricultural product producing areas and major cities, and about 80% of agricultural products are sold through the “farmers households-wholesale market-farmers market”. The Ministry of Commerce supports the circulation mode of agricultural docking and wholesale docking, development of order agriculture, gradual improvement of price discovery, information release, and other functions in the wholesale market to drive agricultural production.

The superiority of the agricultural super docking circulation model is increasingly evident. In 2011, the Ministry of Commerce and the Ministry of Agriculture jointly launched the “Agricultural Supermigration into Wancun Village” campaign to build a docking platform. The agricultural supermarkets have achieved rapid development. According to the survey, chain supermarkets purchased agricultural products through agricultural supermarkets, and the circulation cost decreased by an average of 15%. The super agricultural docking has promoted the development of agricultural orders, ensured stable supply of agricultural products, stabilized the prices of agricultural products, and promoted the increase of farmers' income.

Direct supply direct sales and other forms of production and sales gradually deepen. In July 2011, the Ministry of Commerce jointly opened four weekend vegetable direct marketing markets with Beijing Municipality, and organized farmers and professional cooperative organizations in the Beijing suburbs to sell vegetables to the city. The average selling price of vegetables in the direct selling market is about RMB 1.5/kg, which is 20%-30% lower than that of the surrounding vegetable markets and supermarkets. At the same time, the prices of vegetables purchased by farmers' professional cooperatives from farmers are generally higher than 10% of the market purchase price. It is understood that more than 20 cities such as Shanghai, Chongqing and Jinan have also started the construction of direct vegetable markets.