Huakang Mobile Medical CMO Li Fan has more than 10 years of experience in the pharmaceutical industry market and sales. Before joining Huakang in early 2014, she was the director of the pharmaceutical business unit of Lilac Park. She formed the first commercial team of Lilac Garden and led the team to provide digital marketing strategy services for pharmaceutical companies. Prior to joining Clove Garden, she served in Merck, Shanghai Pharmaceutical Group, Novartis and many other companies, including sales representatives, brand managers, regional managers and marketing managers. From traditional pharmaceutical companies to mobile medical startups, in her own words, “I feel that I have always pursued a fresh industry footstep in the medical industry .†How can a veteran who has been in the industry for many years look at the fires in recent years? What about mobile medicine? Recently, Li Fan has communicated with the author in his office.
Why did it become a "mobile medical blowout year" in 2014?
Compared to the undercurrent in 2013, in 2014, a large amount of capital swarmed into mobile medical care. With the investment of 70 million US dollars and 100 million US dollars in Tencent, the total investment in mobile medical field has reached 690 million US dollars, which is 2.5 times of the total of the past three years. In 2014, Huakang itself received a million-level investment from the Yunfeng Fund of Ali.
Li Fan believes that there are two reasons for the overall outbreak of the mobile medical industry:
The first is the change in user habits. The core users of the medical industry - doctors and patients, with the development of Internet technology, their habits and reading habits are changing. Both groups receive more diverse channels of information.
The second is the change in the entire medical environment. Traditional medical resources are in the hands of public hospitals. The industry barriers in the medical industry are very high. Although the overall situation has not changed, the industry's ice is slowly being broken. The policy information given by the state also hopes that these barriers can be broken.
Li Fan has a deep background in pharmaceutical companies and is accustomed to using the transformation options of pharmaceutical companies to explain the popularity of mobile medical care. “Our traditional sales methods have also encountered many challenges. The sale of gold and the reduction in the efficiency of face-to-face visits have forced the medical industry to embrace mobile health care.â€
With the fiery heat of mobile medicine, everyone's definition of mobile medical care has become more extensive. Li Fan said: "One or two years ago, only wearable devices, remote diagnosis, you will put it into the scope of mobile medical care, you will not attribute the first clove garden of the doctor community to the mobile medical industry."
Where will mobile medical care go in 2015?
In 2015, where is mobile medical care going? Li Fan judged that the hot trend will continue. "There will be new big targets coming out one after another." Although the "wind" is still strong, the scene of "big pig" and "small pig" flying to the sky may not last.
Li Fan judged: In 2015, a small number of small mobile medical startups will die, and there will be one or two left in each segment. By 2016, the division of the industry will be clearer.
As a practitioner, Li Fan admits that there is still a bubble in this industry. Even if the so-called first echelon of mobile medical care is now, its valuation may be a bubble. In 2015, as a practitioner, you should try to squeeze this bubble out and do your current work.
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