Pu-erh tea: Price rises to 50%

“When we entered spring, Pu'er tea rose by about 15%, and after the Ching Ming Festival, there was a 30% increase. Now the highest increase is about 50%.” Yesterday, a Wang surname owner of Maliandao Tea City accepted it. During the interview, he said, “The main reason is that the production of Pu'er tea has generally been reduced because the dry weather last year, coupled with the current high cost of labor and transportation.” Mr. Lin, the owner, said that the best Pu'er tea this year, the highest wool material The price has already been sold at around 1,000 yuan per kilogram, and part of the price of wool tea is close to the high in 2007. "But the price increase in this round is basically within a reasonable range, completely different from the speculation four years ago."

Collection Pu'er tea market, which has driven the Pu'er tea market to restart for four years, is quietly starting. “Now there are a lot of people who come to the store to buy Puer tea, and sales account for more than half of them.” Yesterday, a clerk in Wuyutai tea shop said in an interview that “Pu'er tea has been hotted, but in fact there are many People do not understand Puer Tea at all, and some customers come in and buy old Pu'er, but the year and the variety are not clear, and they say that the better the appreciation, the better."

In this regard, Mr. Hu, a tea collector of Pu'er tea, said that after experiencing the market turmoil in 2007, the level of Pu'er tea collectors should be said to have improved a lot. It is no longer a matter of investment and appreciation, and collectors have become more rational. "This kind of rationality has stimulated the Pu'er tea market to pick up modestly. At present, Puerh tea is just part of the price increase. It is believed that there will be obvious signs of rising market trend in the second half of the year."

Pu-erh tea used to have "a sudden rise and fall"

Lovers of Pu-Erh tea must have a vivid memory of the soaring and plunging of Pu-erh tea in 2007. “I remember that at the time everyone was hoarding Puerh tea. Whether it was manufacturers, merchants or consumers, and whether it was an amateur or a layman, the influx of a lot of hot money changed Puerh tea,” said Mr. Hu, a tea collector of Pu'er tea, at that time. Pu'er tea is almost a day's price, 1 pound worth of Pu'er tea is worth about 500 yuan, within a few days will be able to stir up to tens of thousands of dollars, when there was a saying called "one gram of Pu'er a gram of gold." "Not too long, that is, about six months or so, the price of Pu'er tea plummeted. There were a large number of stocks in the hands of merchants. In order to recover funds as soon as possible, they could only be sold at a reduced price, but the cheaper the more people would buy them."

According to experts from the industry, the output of Pu'er tea before 2000 is very small, and old tea cakes are even more exotic goods; the Puer tea market started to prosper after 2003, when the value-added range was about 20% to 30% per year, which is quite suitable The law of the market. "Since the second half of 2006, a large amount of hot money entered the Pu'er tea market. Under the speculation of hot money, the most expensive Pu'er tea cake has sold over 80,000 yuan, which is much higher than the price of gold at that time." Experts said, "What's even more frightening is that because of experiencing "extremely violent crashes", consumers once lost trust in Pu'er tea, not to say that investment in collections means that they do not choose Pu'er tea, and Pu'er tea industry has suffered heavy losses."

Experts say "Pu'er tea collection is returning to rationality"

“From the current sales situation of Pu'er tea, the greater the proportion of consumers of tea, it indicates that the market maturity of Pu'er tea is higher.” Experts in the industry stated that non-profit-oriented collections are The healthy development of Pu'er tea market is very beneficial; from the current point of view, the collection of Pu'er tea is returning to rationality.

“At present, the Pu'er tea market has shown signs of restarting and prices have also remained high, which is closely related to factors such as reduced Puer tea production, increased labor costs for tea farmers, and increased transportation costs.”

Experts in the industry indicated that this is also related to the fact that the current investment channels are relatively small. Puer tea, as an investment variety with potential for appreciation, will naturally attract the attention of investors. With more funds, tea prices will rise. "But in any case, we don't want the history to repeat itself four years ago. Whether it's an investment collection or a hobby, we hope that they can have a real and rational understanding of Pu'er Tea."

Collection of common sense old tea and new tea can be used for collection Pu'er tea cake is made after a series of processes such as pressurization, heating, etc. The biggest difference from other teas lies in its unique fermentation process, so the collection of aged Pu'er tea It is extremely difficult to save. Pu'er tea is very strict with respect to the storage environment. It simply means avoiding light, no odor, and no moisture. Most collectors now put Pu'er tea in their own homes. In fact, the living environment cannot ensure that Pu-erh tea is not tainted by odors. Tea House Collection Pu'er Tea is usually a dry storehouse with four sides of ventilation. The shelves for storing tea are all made of bamboo, and the staff entering and exiting must put on shoe covers and be cleaned regularly by special personnel.

Ordinary Pu'er tea collectors should be based on the value of Pu'er tea, not their price. At present, the appreciation rate of old tea is still small, and it is recommended to buy it now. Otherwise, when the old tea market matures, its price may be difficult to accept. The collection threshold of new tea is relatively low, the price/performance ratio is relatively high, and the collection cost is relatively low. It is suitable for the early collectors and can also be used to collect old tea and new tea. In addition, the collection of Pu'er tea does not necessarily have to be brand-name. The brand-name tea production companies have relatively good production experience and production methods, and the overall quality of their products will be better. Non-brand tea leaves can also be achieved as long as they are properly stored. The value of the collection.