Chinese chocolate market growth

This year's Spring Festival is earlier than in previous years. The distance between New Year's Day and the Spring Festival is approaching, and the proximity of the two parties has promoted the hot development of the candy market. In recent days, although the price of sugar has fallen, the cost of labor has gone up, and now is the traditional season for candy sales. The price of sweets such as chocolate and fruit candy has risen slightly. The pace of price increases did not prevent people from spending too much time. People would still buy sweets and share sweet feelings with their loved ones. The consumption prospects for chocolate and other sweets are very promising.

China's chocolate market brands can be broadly divided into high-end foreign brands, joint venture brands and local brands in three categories, a total of about seventy to eighty brands. Among them, the world's chocolate giants, such as Ferrero, Cadbury, Marsdorf, Nestle, Hershey, etc. have entered the Chinese market, we must share our big chocolate cake market. Recently, Nestlé's formal acquisition of domestic candy giant Xu Fuji will drastically change the pattern of China's candy market. Nestlé will take the opportunity to extend to the second and third tier cities and the vast rural market. The market share of domestic brands will further decline. Local brands such as Golden Emperor, Ma Dajie, and Golden Monkey have a long way to go if they want to expand the market.

China has the world's largest consumer group, and China’s chocolate market is growing at a rapid rate of growth in the world’s top three, gradually forming a huge potential industry. In the process of economic development in our country, many consumers are increasingly looking forward to the experience of chocolate consumption. They are no longer simply pursuing the taste of taste buds. In addition to the changes in their taste, they pay more attention to the experience of chocolate brands. Chocolate makers will need to cherish and buy chocolate packaging, and only by developing chocolate into daily consumer goods will it be possible to expand the chocolate market.

The "2011-2016 China Chocolate Curd Market Analysis and Investment Strategy Study Report" shows that chocolate has not fully entered the dietary habits of our people. China's per capita chocolate consumption is only 0.1-0.2 kg, while the UK's per capita consumption is 12 In kilograms, the per capita consumption in the United States is 8 kg.