Internet marketing drug makeup

The so-called cosmeceutical is a medical skin care product, which means to solve the problem of skin beauty from a medical point of view. Due to the drug's combination of drug properties, the formula streamlining does not contain recognized irritating substances and is welcomed by the community. The main promotion mode for drugstores today is online marketing.

The arrival of the Internet age <br> <br> with the development of drug store cosmetics industry and improve all areas of cost, drug store cosmetics companies are realizing the importance of the development trend of network channels, today, drug store cosmetics as one of fast moving consumer goods industry Category products are beautiful items in daily life. Most consumers start to buy online. From this point of view, one can see a practical problem. Recognizing the new starting point of consumers' daily life nowadays, through such a convenient and quick network, you can purchase more and more liked products, and you can learn more about the information and understand the products you need at the moment. It is already today's consumers. The focus is on the era of Internet life that people are now talking about.

The spread of the Internet as an emerging medium is the focus of many drug and cosmetics companies, meaning that companies have seen the Internet as the future development trend and an emerging marketing channel. For example, many people sell a lot of cosmeceutical cosmetics on the Internet. For example, Joyo.com, Taobao, Dangdang.com, and some online shopping malls such as the NO5 Cosmeceuticals Cosmetics Mall are all websites that can meet consumer needs.

As a comprehensive interactive, publicity, promotion, and education interactive platform, the Internet provides a variety of multimedia means such as audio and video, which can help brands fully display the characteristics of their products. Several drug makeup cosmetics expertise is given to consumers. Convenient information services and learn more about what you need. For example, many big brands on the Internet have begun to sell on the Internet. L'Oréal, Estee Lauder, Mei Lan Yashi, Clinique, Olay, Vichy, La Roche-Posay, Jacuzzi, Yonsen, Oe, and many other brands are selling online. There are also Japanese medicines. The makeup cosmetics empire has also begun to become popular on the Internet to sell cosmeceutical cosmetics. This is also true in European and American countries. Therefore, seeing the advent of the Internet era, online channels are the most concerned developmental drug marketing channel for drug-cosmetics cosmetics companies, and are also the future development trend.

As a comprehensive interactive, publicity, and educational interactive platform, the Internet provides a variety of multimedia tools, such as audio and video, that can help brands fully present their product features and professional knowledge of cosmeceuticals and cosmetics, giving consumers convenience. Information service. Allows more consumers to easily purchase online, as long as there is a computer, easy click of the mouse, find information, according to their needs of the product can be purchased at a point, and then home delivery and then payment, this is the network channel to purchase demand services, It is also the most convenient network channel choice for consumers in modern life.

Online channels can increase product popularity and reputation. In this age of cosmeceuticals and cosmetics competition, traditional retail channels are slowly being replaced by online channels. The online channel as an emerging channel for cosmeceutical cosmetics is a new marketing channel that many companies consider and choose. It is also a The inevitable development trend. The cost of publicity and promotion on the Internet is very low, and the popularity and reputation are easy to improve. Word-of-mouth publicity works well. In particular, the rate of reproducibility and the odds are high, and it is easier for more people to understand more brand information. Customer cooperation or consumer understanding can clearly see the very comprehensive information.

Over the past few years, many emerging drug and cosmetics companies have first sold their products through online channels. For some drugstore cosmetics companies that have just established no known reputation, they use online channels to put the company’s flagship products on the Internet. Promotion and promotion, and there is no burden of advertising costs. Through online media, we have made full use of word-of-mouth publicity and promotion, which has gradually increased our popularity and reputation. As a result, our products have slowly gained market recognition. Therefore, more drug cosmetics companies use online channels to do word-of-mouth publicity and promotion, and can also quickly increase channel share.

Internet Business depth analysis <br> <br> With the rapid development of drug store cosmetics industry economy, has seen many drug store cosmetics companies concerned to move towards e-commerce platform to network development, the future development trend of drug store cosmetics industry . On the Internet, cosmeceutical cosmetics have become the third-ranking industry in terms of sales revenue. In recent years, the scale of online shopping has grown rapidly with over 100% of the speed. Statistics from authoritative organizations: By June 2008, China had 253 million Internet users, 67.29 million people shoped online, and the per capita online purchase amounted to approximately 2,000 yuan; 2008 online shopping transaction scale exceeded 120 billion yuan, an increase of more than 130% over 2007 . In the first half of 2008, the total amount of online shopping for 4 domestic and 15 sub-provincial cities was as high as 16.2 billion yuan. The online shopping market will gradually grow into one of the mainstream consumption methods of the entire society. The unique marketing charm and market potential of the Internet has become a market for many companies to pay attention to and test water on the Internet marketing channels. Even if some high-end cosmeceutical cosmetics are sold in counters, supermarkets, or traditional terminal stores, They are replaced by online channels and seek to diversify channels.

Local drug cosmetic cosmetics companies pay attention to the use of network marketing channels and operational management, strategically in place, whether it is online promotion, keyword search, photo promotion, packaging optimization and a series of other publicity methods are in place. This is a strategic approach to marketing. The electronic business model of the network is easy to operate, well-planned, diversified and accurate, and can quickly increase popularity and reputation.

The application of online marketing business model will be the company has a broad space for development and platform, but also the trend from the traditional marketing model to the electronic business model, and the future development trend of cosmeceutical cosmetics.