Pharmaceutical investment advertising do a good job planning to see where

The procedures for pharmaceutical investment advertisement planning: The overall and systematic characteristics of pharmaceutical advertising planning require that medical advertising planning activities must follow certain procedures and methods. This is the basic prerequisite for ensuring the quality of advertising planning. The specific work of each advertising plan may be different, but the entire advertising planning activities generally have to go through four basic stages: advertising research, advertising decision-making, advertising execution and advertising evaluation.

Pharmaceutical Investment Advertising Research: This stage is the starting point for pharmaceutical advertising planning. Through pharmaceutical market research activities, collect information on the pharmaceutical market and analyze the marketing environment of the company. The purpose is to understand the dynamics of the market, products, consumers, competitors, and their advertising strategies, and provide a direct market basis for advertising planning for the company. .

Appraisal of Pharmaceutical Investment Promotion: This stage includes the two tasks of advertising effectiveness assessment and advertising planning. Advertising effectiveness evaluation is to evaluate the advertising effectiveness and promotion effect. The summary of advertising planning work is to summarize and evaluate all the work of advertising planning and form a summary report of advertising planning work.

Contents of pharmaceutical investment planning for advertising: The main contents of advertising planning include 6 items including advertisement survey, advertisement analysis, advertisement target decision, advertisement media analysis, advertisement budget and advertisement effect evaluation, which will be described in relevant sections. Here, the content of the medical advertisement planning is only described in a general way, and the detailed contents of the medical advertisement planning are described in detail in the relevant sections.

Pharmaceutical investment advertisement decision-making: this stage is based on the advertising research, decision-making and planning of the entire process of the advertising campaign and various activities. The main tasks include: advertising positioning, determining advertising goals, setting advertising strategies, preparing advertising budgets, formulating methods for advertising effectiveness evaluation, and specific advertising plans. Finally, a medical advertisement planning book was formed as an action guide for corporate advertising campaigns.

What are the issues that distributors care about most during the process of pharmaceutical investment promotion? What he cares most about is not whether the product is really that good, but what you can do with this product. He not only wants to get a profit, but also wants your additional service and support, and the promise of the manufacturer. How do you let distributors see that working with you can get a lot of valuable things?

In the specific pharmaceutical investment advertising market operations, some dealers have experience and strength, they do not need to provide much support from manufacturers, as long as the guarantee of timely delivery of products and promotional materials is enough. Some dealers lack experience or lack of confidence. They must increase support for such distributors and they must not give up. After a certain amount of support to help them succeed, they will cling to you closely. Your own strong dealer network, this is very good.

The release of new products and the testing of water, test water refers to the test market reaction, especially the test distributors' response. After all, it is a pharmaceutical investment-oriented company. The consumer response may be the next consideration. A new product from the birth to the formal start of investment, it should be after market research, but the results of this survey are not accurate, have to make a question mark ah. Under normal circumstances, the investigators only investigated the pharmaceutical investment advertising market or region in which he was located, and checked online for similar products. No way, it's impossible to ask every company to have the strength to be a market leader.