Pharmaceutical Investment Enterprises Should Find New Strategies

In the aspect of pharmaceutical investment promotion strategy, sales personnel must also be clear about their own value. Because of uncertainty about the future, the nature of sales is to be a person's job. People are uncertain, our work is uncertain, and we have daily In an effort to try to find some laws, some logic, so as to make their work more efficient. If you want consumers to be here, you should have first-rate pharmaceutical investment promotion strategies; pharmaceutical investment agents must first have a correct and in-depth understanding of the market environment.

After 20 years of ups and downs, pharmaceutical investment merchants have survived to achieve a leap from rationality to sensibility. Keep pace with the times and get out of the old investment promotion strategy and play a new chapter. At this stage, China's pharmaceutical investment promotion has entered the “post-investment era” characterized by personalized investment. The path of innovation and differentiation may prompt enterprises to develop at a higher level. Fighting for differences and forcing the market to be cut may make the enterprises of pharmaceutical investment enterprise enterprises fend for themselves.

As the saying goes, the Tao is different and it is not enough. In pharmaceutical investment promotion, the “track” of pharmaceutical companies and partners is different, which means that the inconsistency of business philosophy means differences in values. In the complex investment promotion process, there are always flaws, and most of them will end up breaking up. The way of thinking determines the way out. In the distribution of dealers, pharmaceutical investment companies always hope that distributors' direct sales and distribution will be strong. However, in actual operation, it is very difficult to find such a distributor, so it is necessary for the investment enterprise to choose its advantage.

In view of the important role of current pharmaceutical exhibitions, pharmaceutical investment promotion companies can also use their own market or channel development needs to take advantage of the opportunity of the China Merchants Medicine Fair to conduct local product promotion, business negotiation, forum communication, reception seminars, and lecturers. Training, etc., can also be targeted to the development of a certain area or a channel of customers.

In addition, the center of gravity of the channel is the most practical way for investment enterprises to deploy their dealers. In the selection of methods, pharmaceutical investment enterprises must be cautious; the correct methods and wrong methods have objective effects on the two-sided influence of the company. This requires that companies in the marketing, management, public relations, brand strategy and other aspects should be pragmatic, the business plan to determine and the actual situation of the enterprise, the industry development trend, the channel application, product application situation, etc. want to adapt.