At FENAGRA 2024, BRF Ingredients made a significant splash with the introduction of its innovative Palatability line, a development that was hard to miss amidst the bustling fair in São Paulo. Spanning across a 60-square-meter booth, the event not only highlighted the debut of the B.FreshFy brand but also showcased the comprehensive range of BRF Ingredients' offerings in the food ingredients and animal nutrition sectors. A particular highlight was the spotlight on BioActio Hydrolyzed Proteins, a testament to the company's commitment to quality and innovation.
The concept of palatability, or the ability to make food appealing to animals, became crystal clear through the interactive displays at the booth. From digital presentations to printed materials, attendees were given a deep dive into how B.FreshFy enhances the sensory experience of dogs, particularly when incorporated into extruded feeds and snacks. This wasn't just another product launch; it was an opportunity to redefine how pet food could cater to both nutritional needs and taste preferences.
When asked about the inspiration behind B.FreshFy, José Uebi Maluf, the head of BRF Ingredients, explained, "Dogs are incredibly selective creatures, relying heavily on their senses of taste and smell to decide what they'll consume." This understanding drove the creation of B.FreshFy, a line designed to blend nutrient-rich ingredients with advanced processing techniques. The result is a premium product that not only satisfies pets but also appeals to manufacturers and consumers alike.
B.FreshFy stands out due to its freshness—raw materials sourced directly from BRF’s integrated supply chain—and its liquid formulation, which enhances its efficacy. Early feedback has been overwhelmingly positive, suggesting that B.FreshFy could become a go-to choice for those seeking a natural enhancement for pet food.
But B.FreshFy is just one piece of the puzzle. BRF Ingredients offers a complete Animal Nutrition portfolio, including the BioActio line of hydrolyzed proteins. These products are crafted to deliver exceptional results across multiple industries. For instance, BioActio Health & Performance features hydrolyzed chicken protein, a potent ingredient rich in bioactive peptides that supports optimal health and performance in aquaculture, pig farming, and pet food. Similarly, BioActio Efficiency focuses on enzymatic feather hydrolysate, specifically designed to improve efficiency and performance in aquaculture and pig farming.
Moreover, the BioActio Health & Palatability series introduces hydrolyzed chicken liver protein, known for its ability to boost palatability and overall pet satisfaction. Each product in the BioActio lineup reflects BRF Ingredients' dedication to leveraging technology and natural resources to create solutions that meet modern industry demands.
In summary, BRF Ingredients has positioned itself as a leader in animal nutrition by launching B.FreshFy and expanding its BioActio range. With a focus on freshness, versatility, and enhanced palatability, these products are reshaping expectations within the pet food and animal feed industries. Whether you're a manufacturer looking for cutting-edge solutions or a consumer aiming to provide the best for your pets, BRF Ingredients has something to offer.
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