**December 2023 – Embraco**, a global leader in refrigeration technology under Nidec Global Appliance, and **Beijer Ref**, a prominent distributor of cooling and air conditioning solutions, have announced the renewal of their successful three-year partnership. Established back in 2015, this enduring collaboration has been pivotal in expanding their reach and strengthening their presence in the global wholesaling sector. Together, they aim to enhance the distribution of a comprehensive range of sustainable refrigeration solutions, ensuring top-tier quality and innovation.
Embraco, renowned for its cutting-edge commercial and residential refrigeration products, operates in over 90 countries, while Beijer Ref boasts a vast network of more than 150 subsidiaries and 500 branches spanning 45 nations. "Since we first partnered, Embraco and Beijer Ref have seen remarkable growth across all regions," noted Daniel Campos, Commercial Appliance Vice President at Nidec Global Appliance. "With this renewed agreement, we’ll continue to leverage our high-quality, eco-friendly offerings alongside Beijer Ref’s extensive distribution capabilities."
Christopher Norbye, CEO of Beijer Ref, echoed these sentiments: "Renewing our commitment to this partnership is incredibly gratifying. The potential we’ve unlocked together has allowed us to solidify our global footprint and deliver a wide array of products to refrigeration professionals, installers, and smaller OEMs."
Their latest joint initiative focuses on broadening the availability of a complete lineup of condensing units—offering unhoused, housed, and silenced options tailored for both indoor settings like supermarkets and commercial kitchens, as well as outdoor environments such as gas stations.
Looking ahead, Daniel Campos expressed his vision for the future: "Our goal is to continually expand our product offerings and reinforce our status as a forward-thinking company that anticipates industry trends. By providing our clients with the most diverse portfolios, we ensure they receive unparalleled service and support."
This renewed partnership underscores Embraco and Beijer Ref’s dedication to sustainability and innovation, reinforcing their shared mission to lead the refrigeration market into a greener and more efficient future.
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