**December 2023 – Embraco**, a world leader in refrigeration technology under the Nidec Global Appliance umbrella, and **Beijer Ref**, a prominent player in the cooling and air conditioning sector, have just announced the renewal of their successful three-year partnership. Established back in 2015, this enduring collaboration has consistently driven growth across both companies' global markets, solidifying their roles as key players in the wholesale refrigeration industry.
With Embraco's innovative solutions reaching 90 countries and Beijer Ref's expansive network of over 150 subsidiaries and 500 branches spanning 45 countries, the renewed partnership aims to amplify the reach and accessibility of sustainable refrigeration products worldwide. As Daniel Campos, Commercial Appliance Vice President at Nidec Global Appliance, noted, "Since the inception of our collaboration, Embraco and Beijer Ref have witnessed remarkable business expansion across all regions. The renewal allows us to continue leveraging our high-quality, eco-friendly refrigeration offerings alongside Beijer Ref’s unparalleled distribution capabilities."
Christopher Norbye, CEO of Beijer Ref, echoed this sentiment: "We’re thrilled to extend our longstanding relationship with Embraco. The partnership’s continued success reflects not only our shared commitment to excellence but also our ability to deliver comprehensive product solutions globally. Together, we empower refrigeration professionals, installers, and smaller OEMs with a diverse range of top-tier products."
The latest joint initiative focuses on expanding the availability of a comprehensive lineup of condensing units—ranging from unhoused to housed and even silenced models—designed to cater to both indoor (e.g., supermarkets, professional kitchens) and outdoor (e.g., gas stations) applications.
Looking ahead, both companies remain focused on enhancing their product offerings while maintaining their status as industry pioneers. As Daniel Campos emphasized, "Our mission moving forward is to broaden our portfolio and reinforce our leadership by staying ahead of refrigeration trends. We want to ensure our customers receive the most complete selection available, tailored precisely to their needs."
This renewed partnership underscores Embraco and Beijer Ref’s dedication to sustainability, innovation, and customer satisfaction—a winning combination that promises to shape the future of the refrigeration market.
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